<aside> 📌 The following example is adopted from the book Who by Geoff Smart and Randy Street

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🚀 Mission for VP of Sales

<aside> 💡 To double our revenues over three years by signing large profitable contracts with industrial customers. And to set up one hunting team to land new accounts and one farming team to grow existing accounts.

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🎯 Outcomes

Outcome	Rating&Comment(to be filled after Interview)
1. Grow revenue from $25M to $50M by end of year three (25% annual growth)

Increase number of industrial customers from four in year one to eight in year two to ten in year three | A — John is currently VP of Sales of $500M company and has consistently grown revenue by 20% | | 2. Increase EBIDTA margin from 9% to 15% by the end of year three | | | 3. Deliver monthly forecasts reports that are 90% accurate | |

🎨 Competencies

Competency	Rating&Comment(to be filled after interview)
Hires A Players	A
Creative/Innovative	B — Slow to recognise new ways of doing things
Open to criticism and others’ ideas	B — Does not listen to ideas from others as noticed in the interview